building capacity in school leaders IS HARD.

help close the implementation gap from coaching session to coaching meeting

As an instructional leadership coaching organization, you’ve spent years designing your programs, recruiting participants, and executing high-impact sessions on how to implement coaching in schools. On surveys, your participants rate your organization highly and say that they find your programs valuable, but you’re not seeing outcomes change in their schools. With the time and resources your participants have invested in this programming, you organization needs to deliver ROI, and you need answers to these questions:

  • Which participants in our program are observing teachers regularly and who needs a little help to get started coaching?

  • At our organization, “observe regularly” means observing every teacher every week. When my participants say they “observe regularly,” how do I ensure we share the same definition of “observe regularly?”

  • Are my participants writing action steps that are bite-sized and high-leverage?

  • It’s October, and it’s time for our participants to focus their coaching on increasing the rigor of instruction. How do we ensure participants are coaching on this new priority to move the needle on student learning?


How do i HELP MY SCHOOL LEADERS get THEIR teachers better, faster?

High-frequency, high-leverage, rigorous coaching in schools is the reason your organization exists. You believe that all teachers deserve feedback, and you know that frequent observations, weekly data meetings, and properly sequenced action steps are the key to helping teachers get better faster. With your programs, you are spreading the gospel of instructional coaching, creating capacity in leaders to make teachers feel supported and challenged in their work, and continually helping them improve their effectiveness.

square peg, round hole


Coaching organizations often try to manage leadership coaching using spreadsheets, but quickly run into problems:

  • Managing 100+ spreadsheets for all of your participants is unwieldy at best and a nightmare at worst.

  • Data is not shared in real-time as you must rely on the school leader to share their spreadsheet on their timetable.

  • Spreadsheets provide no easy way to give ongoing feedback to a leader on the coaching work they’re doing with their teachers.

  • Your inbox is a disaster area.

a platform makes it possible

Whetstone was built to help COACHING organizations support leaders

Spreadsheets just don’t cut it for instructional leadership coaching organizations trying to build capacity in instructional leaders.

Whetstone is an intuitive and easy-to-use platform that:

  • Gives leadership coaching organizations one home to access everything related to instructional coaching for all program participants.

  • Provides access to real-time data on observation frequency, weekly data meetings, action steps, and coaching trends on the ground.

  • Lets you share feedback directly with your participants, decluttering your inbox.

  • Gives analytics to help you assess your program efficacy and prove ROI for your participants.

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Why Whetstone?

Whetstone was born out of necessity from a principal taking part in the Relay NPAF fellowship who needed a better way to track his instructional coaching work in order to report it back his Relay leadership coach. Whetstone was built with this use case in mind:

  • Intuitive and ridiculously easy to use. One digital home for observations, weekly data meetings, and action steps.

  • Built-in instructional leadership coaching best practices structure your participants feedback work around proven coaching strategies.

  • Instructional coaching analytics will make it easy for your program team to identify participant growth areas and design sessions to help them improve.

  • Simple sharing makes it easy for participants to share their work with their advisors, and for advisors to share feedback with participants.

  • Easy exports make frequent reporting simple for your team.